· LiveSewasimilara
Custom bridal and prom, Nigeria
A store for dresses that do not exist yet. Custom bridal and prom made to measure, sold online without pretending the dress is already in a warehouse.
- E-commerce
- Shopify
- Store design
- Consultation booking
Fig. 1 — Sewasimilara, working view
The problem
Most e-commerce assumes a product sitting on a shelf. Sewasimilara sells the opposite: pieces cut for one person, which means the thing a visitor needs is not an add-to-cart button but a conversation. The store had to carry both at once, finished collections someone can buy and a route into a consultation for the dress that has to be made, without the second feeling like the shop had run out of the first.
What it does
Two routes, one storefront
Finished pieces check out like any store. Anything custom goes to a booked consultation instead, so the sale starts as a conversation rather than a cart.
Collections, not a grid
Prom, the Choice series and AJOORAWO are presented as named collections, because a bride and a prom client are not shopping for the same thing.
Sold out stays visible
Pieces that have gone keep their place on the page. For made-to-order work, a sold-out dress is evidence rather than a dead end.
Proof from the people wearing it
The community tag puts real customers in the clothes on the storefront itself, which no studio photograph does as well.
Priced where the customer is
Naira pricing and international payment methods side by side, so a Lagos client and a diaspora client both see a number they recognise.
Screens
